Brand choice inertia as one aspects of the notion of brand loyalty
Abel P. Jeuland
| Year of publication: |
1979
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|---|---|
| Authors: | Jeuland, Abel P. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 25.1979, p. 671-682
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| Subject: | Markenartikel | Marktforschung | Frankreich |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003073002