Brand choice modeling based on diary mode panel data : a model of choice decision in Turkish Cola market
Tolga Kaya; Burç Ülengin
| Year of publication: |
2009
|
|---|---|
| Authors: | Kaya, Tolga ; Ülengin, Burç |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 18.2009, 2, p. 101-114
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Türkei | Turkey | Logit-Modell | Logit model | Theorie | Theory | Marktforschung | Market research | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003882145