Brand Choice Modeling Based on Diary Mode Panel Data: A Model of Choice Decision in Turkish Cola Market
| Year of publication: |
2009
|
|---|---|
| Authors: | Kaya, Tolga ; Ulengin, Burc |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 18.2009, 2, p. 101-114
|