Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Kristian Möller
| Year of publication: |
1977
|
|---|---|
| Authors: | Möller, Kristian |
| Publisher: |
Helsinki |
| Subject: | Verbraucher |
| Extent: | VIII, 154 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Bibliogr. S. 134-141 |
| ISBN: | 951-699-146-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002504881