Brand community development through associated communities : grounding community measurement within social identity theory
Bob Heere; Matthew Walker; Masayuki Yoshida; Yong Jae Ko; Jeremy S. Jordan ...
| Year of publication: |
2011
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|---|---|
| Authors: | Heere, Bob ; Walker, Matthew ; Yoshida, Masayuki ; Ko, Yong Jae ; Jordan, Jeremy S. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 4, p. 407-422
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Gemeinschaft | Community | Sozialpsychologie | Social psychology | Markenführung | Brand management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383562