Brand community in search of theory : an endless spiral of ambiguity
Mark Gabbott; Colin Jevons
| Year of publication: |
2009
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|---|---|
| Authors: | Gabbott, Mark ; Jevons, Colin |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 1, p. 119-122
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| Subject: | Markenartikel | Brand | Definition | Marketingtheorie | Marketing theory | Forschungskooperation | Research collaboration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003826397