Brand community integration and satisfaction with social media sites : a comparative study
Year of publication: |
2017
|
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Authors: | Clark, Melissa ; Black, Hulda G. ; Judson, Kimberly |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 1, p. 39-55
|
Subject: | Social media marketing | Branding | Brand | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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