Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Giuseppe Pedeliento, Daniela Andreini, Cleopatra Veloutsou
| Year of publication: |
2020
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| Authors: | Pedeliento, Giuseppe ; Andreini, Daniela ; Veloutsou, Cleopatra |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 119.2020, p. 481-494
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| Subject: | Brand communities | Brand community commitment | Brand community integration | Brand community participation | Company-managed brand community | Consumer-run brand community | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417033