Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
Deborah Roedder John; Barbara Loken; Kyeong-Heui Kim and Alokparna Basu Monga
| Year of publication: |
2005
|
|---|---|
| Authors: | John, Deborah Roedder ; Loken, Barbara ; Kim, Kyeongheui ; Monga, Alokparna Basu |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2005, 3, p. 41-65
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003201705