Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
Deborah Roedder John; Barbara Loken; Kyeong-Heui Kim and Alokparna Basu Monga
| Year of publication: |
2005
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|---|---|
| Authors: | John, Deborah Roedder ; Loken, Barbara ; Kim, Kyeong-Heui ; Monga, Alokparna Basu |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2005, 3, p. 41-65
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| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893443