Brand concepts and advertising
Dean M. Krugman and Jameson L. Hayes
| Year of publication: |
2012
|
|---|---|
| Authors: | Krugman, Dean M. ; Hayes, Jameson L. |
| Published in: |
Advertising theory. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88662-8. - 2012, p. 434-448
|
| Subject: | Werbung | Advertising | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524026