Brand credibility and customer-based brand equity : a service recovery perspective
Azzam Rifi, Rania B. Mostafa
| Year of publication: |
2022
|
|---|---|
| Authors: | Rifi, Azzam ; Mostafa, Rania B. |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 27.2022, 1, p. 1-16
|
| Subject: | Service recovery | Service failure | Perceived justice | Satisfaction with service recovery | Brand credibility | Customer-based brand equity | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Gerechtigkeit | Justice |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-021-00097-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170430