Brand diagnostics : mapping branding effects using consumer associative networks
Geraldine R. Henderson, Dawn Iacobucci and Bobby J. Calder
| Year of publication: |
2010
|
|---|---|
| Authors: | Henderson, Geraldine Rosa ; Iacobucci, Dawn ; Calder, Bobby J. |
| Published in: |
Brand management ; Vol. 1. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 77-104
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924113