Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Sandra Maria Correia Loureiro, Francisco Javier Miranda
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Loureiro, Sandra Maria Correia ; Miranda, Francisco J. |
| Published in: |
Challenges and trends in modern banking. - London : Auris Reference, ISBN 978-1-78154-754-0. - 2016, p. 179-195
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Electronic Banking | Electronic banking | Markentreue | Brand loyalty | Markenimage | Brand image | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011516904