Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic
Maryam Farhang, Omid Kamran-Disfani and Arash H. Zadeh
| Year of publication: |
2023
|
|---|---|
| Authors: | Farhang, Maryam ; Kamran-Disfani, Omid ; Zadeh, Arash H. |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 3, p. 420-435
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| Subject: | Behavioral portfolio theory | Brand equity | COVID-19 crisis | Fama-French model | Interbrand | Market trends | Marketing–finance interface | Stock performance | Stock portfolio | Coronavirus | Portfolio-Management | Portfolio selection | Markenimage | Brand image | Kapitaleinkommen | Capital income | CAPM | Börsenkurs | Share price | Aktienmarkt | Stock market | Epidemie | Epidemic | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2022-3830 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229059