Brand equity: Does the brand name and/or price affect perceptions of quality?
| Year of publication: |
2009-10-08
|
|---|---|
| Authors: | Hilgenkamp, Heather |
| Publisher: |
Kansas State University |
| Subject: | Brand Equity | Brand Name | Price | Consumer Psychology | Business Administration | Marketing | Psychology | Cognitive |
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Thesis |
| Language: | English |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009464090