Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport

Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport

Biedenbach, Galina, (2011)

Brand equity, satisfaction, and switching costs : An examination of effects in the business-to-business setting

Biedenbach, Galina, (2015)

Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting

Biedenbach, Galina, (2015)