Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Widya Paramita, Huynh Ba Chan Nhu, Liem Viet Ngo, Quan Ha Minh Tran, Gary Gregory
| Year of publication: |
2021
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|---|---|
| Authors: | Paramita, Widya ; Huynh Ba Chan Nhu ; Ngo, Liem Viet ; Quan Ha Minh Tran ; Gregory, Gary |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-10
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| Subject: | Brand experience | Fundamental motive framework | GOSIP | Social interactive engagement | WOM | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Markenartikel | Brand | Markenimage | Brand image | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102611 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648851