Brand experience and customer citizenship behavior : the role of brand relationship quality
Lishan Xie, Patrick Poon and Wenxuan Zhang
| Year of publication: |
2017
|
|---|---|
| Authors: | Xie, Lishan ; Poon, Patrick ; Zhang, Wenxuan |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 3, p. 268-280
|
| Subject: | Brand experience | Brand relationship quality | Customer citizenship behavior | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2016-1726 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011694840