Brand extension of online technology products : evidence from search engine to virtual communities and online news
Peijian Song; Cheng Zhang; Yunjie (Calvin) Xu; Lihua Huang
| Year of publication: |
2010
|
|---|---|
| Authors: | Song, Peijian ; Cheng, Zhang ; Xu, Yunjie ; Huang, Lihua |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 49.2010, 1, p. 91-99
|
| Subject: | Social Web | Social web | Suchmaschine | Search engine | Markentransfer | Brand extension | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Internet | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953519