Brand extensions
Ceren Hayran and Zeynep Gürhan-Canli
| Year of publication: |
2016
|
|---|---|
| Authors: | Hayran, Ceren ; Gürhan-Canli, Zeynep |
| Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 136-152
|
| Subject: | Markentransfer | Brand extension | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515385