Brand failures : the truth about the 100 biggest branding mistakes of all time
Matt Haig
| Year of publication: |
2011 ; 2. ed
|
|---|---|
| Authors: | Haig, Matt |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Product management. | Brand name products. | Markenpolitik | Markenimage | Markentreue | Markenwahl |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 242 S. 20 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2003. - Includes bibliographical references and index |
| ISBN: | 978-0-7494-6299-4 ; 0-7494-6299-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009140345