Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Ilaria Curina, Barbara Francioni, Sabrina M. Hegner, Marco Cioppi
| Year of publication: |
2020
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|---|---|
| Authors: | Curina, Ilaria ; Francioni, Barbara ; Hegner, Sabrina ; Cioppi, Marco |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-10
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| Subject: | Brand hate | Non-repurchase intention | Offline negative word-of-mouth | Online complaining | Service brands | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenführung | Brand management | Markenimage | Brand image | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.102031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012238345