Brand identification : a theory-based construct for conceptualizing links between corporate branding, identity and communications
Sue Vaux Halliday and Sven Kuenzel
| Year of publication: |
2008
|
|---|---|
| Authors: | Halliday, Sue Vaux ; Kuenzel, Sven |
| Published in: |
Contemporary thoughts on corporate branding and corporate identity management. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-54314-0. - 2008, p. 91-114
|
| Subject: | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003773427