Brand image, corporate reputation, and customer value
Anca E. Cretu and Roderick J. Brodie
| Year of publication: |
2009
|
|---|---|
| Authors: | Cretu, Anca E. ; Brodie, Roderick J. |
| Published in: |
Business-to-business brand management : theory, research and executive case study exercises. - Bingley [u.a.] : Emerald, ISBN 1-84855-670-5. - 2009, p. 263-387
|
| Subject: | Markenimage | Brand image | Firmenimage | Corporate reputation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661018