Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Nicolas Chanavat, Guillaume Martinent and Alain Ferrand
| Year of publication: |
2010
|
|---|---|
| Authors: | Chanavat, Nicolas ; Martinent, Guillaume ; Ferrand, Alain |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 10.2010, 1, p. 49-74
|
| Subject: | Markenimage | Brand image | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Markenführung | Brand management | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003970263