Brand linguistics : a theory-driven framework for the study of language in branding
Marina Carnevale, David Luna, Dawn Lerman
| Year of publication: |
June 2017
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|---|---|
| Authors: | Carnevale, Marina ; Luna, David ; Lerman, Dawn |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 572-591
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| Subject: | Brand linguistics | Branding | Language effects | Psycholinguistics | Sociolinguistics | Semiotics | Markenführung | Brand management | Sprache | Language | Linguistik | Linguistics | Markenartikel | Brand | Mehrsprachigkeit | Multilingualism | Semiotik | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2017.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734955