Brand loyalty and repurchase intention in the face of opportunistic recalls : the moderating role of perceived dialogical CSR communication
Shahid Hussain, Pi-Shen Seet, Asim Qazi, Abdul Salam, Saalem Sadeque, Sanaullah Shar
| Year of publication: |
2025
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|---|---|
| Authors: | Hussain, Shahid ; Seet, Pi-Shen ; Qazi, Asim ; Salam, Abdul ; Sadeque, Saalem ; Shar, Sanaullah |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104226, p. 1-16
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| Subject: | PLS-SEM | Product recall | Brand loyalty | Non-repurchase intention | Opportunistic recall | Perceived dialogical CSR communication | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Markentreue | Produkthaftung | Product liability | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Produktsicherheit | Product safety | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441681