"Brand loyalty" and the economics of information
John U. Farley
| Year of publication: |
1964
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|---|---|
| Authors: | Farley, John U. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 37.1964, 4, p. 370-381
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| Subject: | Nachrichtentheorie | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002140273