Brand loyalty explained by concept recall : recognizing the significance of the brand concept compared to features
Year of publication: |
2021
|
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Authors: | Kato, Takumi |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 9.2021, 3, p. 185-198
|
Subject: | Brand management | Loyalty | Concept recall | Pure recall | Construal level theory | Markenführung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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