Brand loyalty measurement and management
Jacob Jacoby; Robert W. Chestnut
| Year of publication: |
1978
|
|---|---|
| Authors: | Jacoby, Jacob ; Chestnut, Robert W. |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Markentreue | Brand loyalty | Performance-Messung | Performance measurement | Markenführung | Brand management | Markenpolitik | Markenwahl | Markenartikel | Management |
| Extent: | XIV, 157 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-02845-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010129053