Brand management and sustainability : exploring potential for the transformative power of brands
Urša Golob, Mario Burghausen, Joachim Kernstock, Mark A. P. Davies
| Year of publication: |
2022
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|---|---|
| Authors: | Golob, Urša ; Burghausen, Mario ; Kernstock, Joachim ; Davies, Mark A. P. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 6, p. 513-519
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| Subject: | Brand relevance | CSR | Sensitivity | Stakeholder collaboration | Sustainable brand practices | Value fit | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00293-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463713