Brand management : strategy, measurement and yield analysis
Rajagopal
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Rajagopal (contributor) |
| Publisher: |
New York, NY : Nova Science |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 301 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-60021-945-4 ; 978-1-60021-945-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908309