Brand mergers : examining consumers' responses to name and logo design
Joana César Machado; Leonor Vacas-de-Carvalho; Patrício Costa; Paulo Lencaste
| Year of publication: |
2012
|
|---|---|
| Authors: | Machado, Joana César ; Vacas-de-Carvalho, Leonor ; Costa, Patrício ; Lencaste, Paulo |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 6, p. 418-427
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Fusion | Merger | Markenartikel | Brand | Produktgestaltung | Product design | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009682695