Brand Name Anatomy - Experimental design assesses the value of food product and retailer names.
| Year of publication: |
2005
|
|---|---|
| Authors: | Moskowitz, Howard ; Gofman, Alex ; Beckley, Jacqueline ; Ewald, Jeffrey |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 17.2005, 3, p. 14-20
|