Brand name and private label price setting by a monopoly store

Jeffrey M. Perloff, Jeffrey T. LaFrance and Hayley H. Chouinard

A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and a private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters. brand name ; private label ; monopoly ; pricing

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Year of publication:	2012
Authors:	Perloff, Jeffrey M. ; LaFrance, Jeffrey T. ; Chouinard, Hayley H.
Publisher:	Clayton : Monash Univ., Dep. of Economics
Subject:	Markenartikel \| Brand \| Preisdifferenzierung \| Price discrimination \| Konsumentenverhalten \| Consumer behaviour \| Monopol \| Monopoly \| Theorie \| Theory

Extent:	Online-Ressource (1, 11 S., 251,15 Kb) graph. Darst.
Series:	Discussion paper / Monash University, Department of Economics. - Clayton : [Verlag nicht ermittelbar], ZDB-ID 2272750-4. - Vol. 12,18
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Notes:	Systemvoraussetzungen: Acrobat Reader
Classification:	L2 - Firm Objectives, Organization, and Behavior ; D3 - Distribution ; D4 - Market Structure and Pricing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009559243