Brand name and private label price setting by a monopoly store

A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.

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Year of publication:	2012
Authors:	Perloff, Jeffrey M. ; LaFrance, Jeffrey T. ; Chouinard, Hayley H.
Published in:	Economics Letters. - Elsevier, ISSN 0165-1765. - Vol. 116.2012, 3, p. 508-511
Publisher:	Elsevier
Subject:	Brand name \| Private label \| Monopoly \| Pricing

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Type of publication:	Article
Classification:	L2 - Firm Objectives, Organization, and Behavior ; D3 - Distribution ; D4 - Market Structure and Pricing
Source:	RePEc - Research Papers in Economics

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