Brand Name and Private Label Price Setting by a Monopoly Store

A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and a private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.

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Year of publication:	2012-09
Authors:	LaFrance, Jeffrey Thomas ; Perloff, Jeffrey M. ; Chouinard, Hayley H.
Institutions:	Department of Econometrics and Business Statistics, Monash Business School
Subject:	brand name \| private label \| monopoly \| pricing

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Extent:	application/pdf
Series:	Monash Economics Working Papers.
Type of publication:	Book / Working Paper
Notes:	Number 18-12 12 pages
Classification:	L2 - Firm Objectives, Organization, and Behavior ; D3 - Distribution ; D4 - Market Structure and Pricing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010615291