Brand name awareness and consumer ethnocentrism : can they predict consumer purchase behavior?
Janez Damjan ; Irena Vida
| Year of publication: |
1996
|
|---|---|
| Authors: | Damjan, Janez |
| Other Persons: | Vida, Irena (contributor) |
| Published in: |
Slovenska ekonomska revija. - Ljubljana : Fac., ISSN 0354-0731, ZDB-ID 1116062-7. - Vol. 47.1996, 5, p. 496-509
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Nationalismus | Nationalism | Slowenien | Slovenia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001226191