Brand narratives : Content and consequences among heritage brands
| Year of publication: |
2021
|
|---|---|
| Authors: | Pfannes, Christina ; Meyer, Caroline ; Orth, Ulrich R. ; Rose, Gregory M. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 11 (16.07.), p. 1867-1880
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21543 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633153