Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Temi Abimbola; Akin Kocak
| Year of publication: |
2007
|
|---|---|
| Authors: | Abimbola, Temi ; Kocak, Akin |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 4, p. 416-430
|
| Subject: | Firmenimage | Corporate reputation | Ressourcenorientierter Ansatz | Resource-based view | Markenführung | Brand management | KMU | SME | Unternehmensgründung | Business start-up | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003739556