Brand orientation and brand values in retail banking
Elaine Wallace; Isabel Buil; Leslie de Chernatony
| Year of publication: |
2013
|
|---|---|
| Authors: | Wallace, Elaine ; Buil, Isabel ; De Chernatony, Leslie |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 9/10, p. 1007-1029
|
| Subject: | brand orientation | values | in-depth interviews | employee survey | cluster analysis | Markenführung | Brand management | Privatkundengeschäft | Personal banking | Befragung | Interview | Clusteranalyse | Cluster analysis | Markenimage | Brand image | Bank | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194419