Brand origin effects during economic declines : evidence from an emerging market
Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, and Eusebio Scornavacca
| Year of publication: |
2023
|
|---|---|
| Authors: | Azzari, Vitor ; Zambaldi, Felipe ; Guissoni, Leandro Angotti ; Rodrigues, Jonny Mateus ; Scornavacca, Eusebio |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 2, p. 25-42
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| Subject: | brand origin | country of origin | economic fluctuation | recession | Konjunktur | Business cycle | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenartikel | Brand | Ursprungsregeln | Rules of origin | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231154483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294037