Brand Origin Identification by Consumers: A Classification Perspective
| Year of publication: |
2008
|
|---|---|
| Authors: | Balabanis, George ; Diamantopoulos, Adamantios |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 16.2008, 1, p. 39-71
|