Brand origin : theoretical framework and empirical evidence
Eugenujus Chlivickas; Rasa Smaliukiene
| Year of publication: |
2010
|
|---|---|
| Authors: | Chlivickas, Eugenujus ; Smaliukiene, Rasa |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 473-475
|
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951062