Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Kleine-Kalmer, Barbara |
| Other Persons: | Burmann, Christoph (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | User behavior | Markenführung | Brand management | Social Web | Social web | Soziales Netzwerk | Markenpolitik | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XVII, 239 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Band 55 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Universität Bremen, 2015 |
| ISBN: | 3-658-12438-5 ; 978-3-658-12438-0 ; 978-3-658-12439-7 |
| Other identifiers: | 10.1007/978-3-658-12439-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407584