Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Martha Reeves
| Year of publication: |
2013
|
|---|---|
| Authors: | Reeves, Martha |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 3, p. 241-254
|
| Subject: | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Konsumgüterindustrie | Consumer goods industry | Marketingkooperation | Marketing cooperation | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703655