Brand perception and its relation to perceived performance of a public sports service
Mario Alguacil Jiménez; Ferran Calabuig Moreno; Juan Núnez-Pomar; Josep Crespo Hervás
| Year of publication: |
2015
|
|---|---|
| Authors: | Alguacil Jiménez, Mario ; Calabuig Moreno, Ferran ; Núnez-Pomar, Juan ; Crespo Hervás, Josep |
| Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 202-220
|
| Subject: | Sportmarketing | Sports marketing | Markenimage | Brand image | Werbewirkung | Advertising effects | Sportstätte | Sports facilities | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389619