Brand personality and behavioural intention after rebranding : application to the Tunisian telecommunication sector
Faouiza Mida, Afef Ben Youssef Zghidi, Imed Zaeim
| Year of publication: |
2016
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|---|---|
| Authors: | Mida, Faouzia ; Zghidi, Afef Ben Youssef ; Zaeim, Imed |
| Published in: |
EuroMed journal of management. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-1703, ZDB-ID 2848430-7. - Vol. 1.2015/2016, 2, p. 106-122
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| Subject: | rebranding | attitude | brand personality | behavioural intention | moderating effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Tunesien | Tunisia | Verbrauchereinstellung | Consumer attitudes | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655401