Brand personality in cultural tourism and sustainable development by using big data analytics
Victor Chang, Xiaoqiong Li, Jingqi Zhang, Qianwen Xu, Raul Franco Valverde
| Year of publication: |
2022
|
|---|---|
| Authors: | Chang, Victor ; Li, Xiaoqiong ; Zhang, Jingqi ; Xu, Qianwen ; Valverde, Raul Franco |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 16.2022, 1, p. 125-139
|
| Subject: | big data | brand personality | cultural tourism | sustainable development | tourist satisfaction | Nachhaltige Entwicklung | Sustainable development | Big Data | Big data | Markenimage | Brand image | Markenführung | Brand management | Kulturtourismus | Cultural tourism | Ökotourismus | Ecotourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2022.119599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798206